Daily News
From Home Furnishing Business
Society Social x WallPops Collaborate for Grasscloth Wallpaper
April 5,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry
Maximalist design has always been at the very core of Society Social's business since their launch in 2011. With signature staples like saturated colors, punchy prints, passementerie and furniture in natural materials, their goal has been to offer traditional design with a modern twist and to bring beautiful designer details to the mainstream.
For this collaboration, they searched high and low for what was missing in the marketplace and the result was faux peel and stick grasscloth wallpaper in collaboration with WallPops. An offering that beautifully blends the two categories at an accessible price point.
Colors for this Spring refresh include a light green, teal, deep purple, chocolate brown, peach, light blue and cream. The shades are exquisitely layered and accented with raised inks that mimic the look and feel of real grasscloth.
True to the heart of Society Social, the collection is colorful, elegant and striking. The beauty of this collection is the rich texture and look of high-end grasscloth wallcoverings paired with the durability and ease of WallPops peel & stick which makes it accessible for any budget high or low. The rolls are priced at $49.99 and are available on WallPops and Society Social.