Daily News
From Home Furnishing Business
Beautiful by Drew Introduces The Drew Chair, Expands Collection
April 4,
2023 by HFBusiness Staff in Business Strategy, Industry 
Beautiful by Drew, the brand developed in partnership between Drew Barrymore and Shae Hong, founder and CEO of Made by Gather™ announced its expansion from kitchen into furniture. The line is available exclusively at Walmart.
After conquering the kitchen with an expansive line of high-performance, thoughtfully designed small kitchen appliances and cookware, the brand will now offer items to outfit each room in your home.
"We're on a mission to make everyone's lives more beautiful at home by offering stylish products at attainable price points," says Drew Barrymore, Beautiful co-founder and creative director.
"I've always believed that you shouldn't have to spend a lot of money in order to create a space you love, and I want to help you do just that."
First to Drop: The Drew Chair ($298), a beautiful, bouclé, swivel, accent chair that is the perfect blend of style and comfort, offered at an incredibly low price. The Drew Chair, sized at a chair and a half, is made of fabric upholstery with natural fibers for a soft and elegant touch featuring soothing cream tones that compliment a variety of home decor styles and color palettes.
The three plush accent pillows add customizable comfort, and the metal base spins 360 degrees to easily direct your attention anywhere in the room. Over the next few months, Beautiful by Drew will continue to roll out its home offerings across different rooms with a variety of accessible, trend-right products.
"We're so excited to be expanding the Beautiful by Drew line into other areas of the home," said Shae Hong, Made by Gather founder and CEO. "Drew is truly the best partner and has such an incredible eye for what the consumer wants in their home. And we couldn't be more grateful to continue growing and innovating with Walmart."
To shop the exclusive line of the Beautiful brand of products, visit Walmart.com/beautiful. For more information on the Beautiful collections, please visit BeautifulbyDrew.com.