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From Home Furnishing Business
Ekornes Announces Stressless Mattress for Comfort with Innovation
April 3,
2023 by HFBusiness Staff in Business Strategy, Industry 
Ekornes, the Norwegian producer known for its recliners and furniture, announces its entry into the North American mattress category with the launch of the first Stressless mattress: Stressless Sky. Ekornes has been producing quality furniture for almost a century, including mattresses since 1937.
“At Ekornes we are not new to the mattress category, says Peter Bjerregaard, president, Ekornes, Inc. “We've been producing mattresses since 1937 and have a deep understanding of the factors that account for good sleep, and why it is essential for a healthy life.”
“We have combined our extensive sleep insights with the Nordic lifestyle which promotes good health in harmony with nature to create the Stressless® Sky. We are very excited to introduce it to our dealers in High Point.”
Rejuvenation is not only influenced by how many hours we sleep, but the quality of sleep also matters. After a truly good night’s sleep, you wake up feeling energized and ready to start the day. That's why it's crucial to invest in a high-quality mattress that supports you throughout the night.
“Stressless® Sky is constructed from three separated mattress layers, with in-house developed proprietary foam and compressed pocket spring technology,” says Hunter Bigham, sales director. “At the core of the mattress, our AdaptiveZone technology provides excellent support for spine alignment while cradling shoulders and hips.”
“Along with excellent ventilating properties, the mattress is designed to promote even temperature regulation, helping to prevent sleep disturbances caused by overheating or sweating. The NordicSoft foam incorporated in the three separated layers, provides unparalleled comfort and support. Stressless Sky is truly a work of years of innovation.”
Stressless Sky will be available to customize with layers of plush padding, foam, and pocket springs, to ensure the ultimate support for a good night’s rest. Layer-on-layer: customize your comfort with zip on – zip off personalization.
“With a modular design, it’s easy to add or remove layers to achieve the perfect level of comfort desired,” says Bigham. “The Cloud layer and the Plush layer - two of the mattress's modular components – are exclusive to Ekornes and made in Norway - ensuring that customers receive a product that is truly luxurious and one-of-a-kind.”
The entire mattress, including the layers, can be transported easily in convenient boxes that fit in a car.
“We are proud of our Norwegian heritage which is not only reflected in the product development of Stressless Sky but also in all of the communications and merchandising associated with our new program,” says Beverly Kastel, marketing director.
“The Norwegian way of life brings an appreciation for the undisturbed, natural things in life and there is nothing more natural than providing your body with the sleep it requires. Our entire brand is built on comfort and Stressless Sky delivers on that promise just as well as our long line of Stressless recliners and sofas have for decades.”
Stressless Sky queen size pricing will start at $3995 MRP.