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From Home Furnishing Business
GhostBed Announces Williams Collection Will Be at Mathis Homes
April 3,
2023 by HFBusiness Staff in Business Strategy, Industry 
GhostBed, online mattress retailer and manufacturer of boxed beds, said that Top 25 retailer Mathis Home will carry the full Venus Williams collection in its 36 showrooms in Oklahoma, Texas, California and Arkansas.
The Mathis Home team met with GhostBed in Las Vegas and agreed to roll out the Venus mattresses. The line-up consists of four models, as either hybrid or all-foam designs and features the Venus FIT layer’s proprietary far infrared technology and an eco-friendly cover made from 25-percent recycled water bottles.
“We are thrilled to partner with GhostBed on their Venus Williams collection. I was extremely impressed with the look, feel and quality of these mattresses,” said Rit Mathis, chief marketing officer of Mathis Home.
“We believe GhostBed’s brands, and their unique and effective marketing will retail well and drive traffic to our doors. We look forward to growing this partnership and driving revenue together.”
“Mathis Home is one of the country’s top retailers. They are a progressive organization who immediately saw that our business philosophies of high quality, service and effective marketing were completely aligned.” said GhostBed Executive Vice President Alan Hirschhorn.
“We are thrilled to welcome them to the growing list of top 100 retailers who realize the power of the GhostBed and Venus Williams brands. Driving traffic, both in store and online, is an important deliverable for any retailer in today’s market.”
“Mathis Home is an ideal partner for GhostBed and the Venus Williams collection. They are committed to the mattress category and have a robust presence in the markets they service,” added Brandon Howell, national accounts manager for GhostBed. “We are excited to work with Rit and his team and know this will be a strong partnership for years to come.”