Daily News
From Home Furnishing Business
Ashley Furniture Continues Expansion to Indonesia in Denpasar
April 2,
2023 by HFBusiness Staff in Business Strategy, Industry 
On March 24, 2023, Ashley Furniture HomeStore in Denpasar, Indonesia celebrated the Grand Opening of its new 5,344 sq. ft. showroom located at Living World Denpasar. The HomeStore opened the same day as the inauguration of Living World Denpasar. In attendance was special guest, Tjokorda Oka Artha Ardhana Sukawati, the Bali Vice Governor.
The new store is owned and operated by PT. Home Center Indonesia, who owns 14 additional Ashley Furniture HomeStores in the surrounding region. This is the first HomeStore in the providence of Bali.
The Informa Living World Denpasar store will employ approximately 123 people. Ashley Furniture HomeStore, one of the world’s best-selling home furnishing brands, has more than 1,125 locations worldwide.
“Ashley Furniture HomeStore offers customers a wide variety of beautiful home furnishings at a great price,” stated Meutia Kumala, owner of PT. Home Center. “We look forward to serving our local customers, providing the best customer service in the industry, and expanding the Ashley brand in Informa Living World Denpasar.”
The store’s interior architectural design includes Modern Refinery, Vintage Casual and New Traditional. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art.
Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.