Daily News
From Home Furnishing Business
Ashley Furniture Partners with David’s Bridal for Strategic Savings
March 28,
2023 by HFBusiness Staff in Business Strategy, Industry 
David's Bridal, the nation's bridal and special occasion location, announced a partnership with Ashley, furniture and mattress retailer, to bring newlyweds a deal that will help them create a space that reflects a new beginning and love of home.
When asked, 60% of David's consumers told us they purchased furniture shortly after getting married, making David's Bridal and Ashley the perfect partners.
On March 31 starting at 6 p.m., David's Bridal will offer a $100 David's Bridal gift card to the first five people in the store, a 10% discount for all shoppers, and a $100 Ashley Cash to the first 25 people in the store at all locations across the U.S.
The trunk show will be held from 6 PM to store close and will offer light bites, beverages, and a look at David's Bridal's new Spring ‘23 collection.
The new partnership is the latest advancement for the retailer as it continues to grow beyond the traditional bridal space, extending their reach by delivering solutions for the entire special event space and beyond.
As David's Bridal continues to rapidly disrupt the wedding and event planning space, the brand has strategically expanded its portfolio of branded partnerships to offer exclusive discounts and a seamless planning experience for their customers.
Teaming up with Ashley is the latest addition to the bridal retailer's growing partnerships portfolio including The Black Tux, Diamond Nexus, Little Tuxedos, Something Borrowed Blooms, Shutterfly, Sandals Resort, and more.
"We are thrilled to team up with Ashley to offer even more value to our customers. This collaboration speaks to our continued drive to diversify our product offerings with relevant and modern options for today's couples," says Kelly Cook, chief marketing & IT officer for David's Bridal.
"We pride ourselves on thinking through everything a bride may need, and this unexpected partnership is going to take one more to-do off a bride-to-be's plate reinforcing our commitment to stand beside her throughout her entire wedding planning journey and beyond."
"We couldn't be more thrilled about our partnership between David's Bridal and Ashley. Both brands offer exclusive designs and exceptional value across many styles from the couple's big day to their homes," said Elisabeth June, senior manager of brand strategy for Ashley.
"We realize that many couples today already have their own sense of style, but still want to buy pieces that make their new home together unique and personal to their own relationship. Ashley and David's Bridal make the perfect fit, offering an endless assortment of style, selection and value for everyone.
Head to your local David's Bridal retail store on March 31 for a chance to take home this limited time offer with Ashley. If you are unable to attend this month's event, David's Bridal is offering an exclusive promo code to shop at Ashley available via David's Bridal's Hot Deals on davidsbridal.com.
Now through June 15, consumers can save $100 off an order of $750 or more on Ashley.com. For more information on this partnership and future David's Bridal collaborations, visit davidsbridal.com and follow David's Bridal on socials @davidsbridal.
Entertainment marketing agency FlyteVu.com managed and executed this program.
David’s Bridal Photo: Nelson Holliman Photography & Jazmin Cheitel