Daily News
From Home Furnishing Business
CORT Events Adds VP of Sales, Marketing and Merchandising
March 21,
2023 by HFBusiness Staff in Business Strategy, Industry 
CORT, the nation’s leading provider of furniture rental and transition services, announced the addition of Phil DeSarno to the CORT Events executive sales and marketing team as part of the company’s ongoing strategy to create a foundation of success built on infrastructural enhancements that ultimately support CORT’s goal of creating a higher level of customer service.
“The pace of change has increased dramatically since our recent experience with the pandemic and our industry and customers have heightened expectations on communication, quality, inspiration and strategic alignment,” Damon Ross, senior group vice president said.
“CORT Events will continue to innovate our business and expand our strategic and operational capabilities. Adding Phil to our team is a significant step forward for our organization and the service that we provide to our clients.”
CORT Events welcomes DeSarno in the newly created role of Vice President of sales, marketing, and merchandising. DeSarno, who previously served as assistant vice president of a rental manufacturer business at Enterprise Holding Inc., joins CORT Events with over 27 years of experience in strategic sales where he led teams across multiple divisions, helping to facilitate both profitable growth and revenue.
“I am excited to join the CORT team. It has been great to see the exciting opportunities ahead of us and the level of talent within our organization who are looking forward to making a positive impact on our business and our customers,” DeSarno said.
As VP of sales, marketing, and merchandising, DeSarno will be responsible for enhancing divisional relationships and alignment with CORT’s top clients to drive business development, while boosting CORT’s brand image, and ensuring that sales, marketing, and merchandising are in supportive alignment.