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From Home Furnishing Business
Exterior Colors of 2023 Assemble to Include Whites in All Shades
March 21,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
BeautiTone, Canadian-made and owned retail paint brand, unveils its 2023 Exterior Colour of the Year, 'Western White' (WSC38-0) – a calming, pacific neutral that draws influence from the undertones of Canada's western red cedars, lending it both a timeless and contemporary look.
With a little foreshadowing, in Fall of 2022, domino.com listed ‘off white,’ ‘traditional white’ and ‘light grey’ as sought after exterior upgrade colors in a study by siding company Alside.
As a harmonizing neutral that quietly interacts with its surroundings, 'Western White' holistically complements outdoor elements such as natural wood, stonework, and lush landscapes. Equally stunning as a classic trim accent or a subdued colour blanketing a modern farmhouse, 'Western White' plays as well with neutrals as it does bolder hues.
Domino editors say, “With a range of undertones and nuances that change with every type of light, building material, and climate, it’s tricky, to say the least, (to decide on something that is essentially colorless, but that’s exactly what makes it tough.)”
"Transforming the look of your home can be as simple as a fresh coat of stain or paint," said Darryl Allen, Private Brands creative manager, Home Hardware Stores Limited. "'Western White' breathes new life into aged homes or modern architecture by complimenting a wide range of colours."
For more information on BeautiTone's 'Western White' or supporting trend colours, visit your local store or learn more at homehardware.ca.
And to check out the designer’s that domino.com asked about their favorites, visit the variety of whites, HERE.