From Home Furnishing Business
Restonic Gets Contract Extension with Scott Brothers Global
2023 by HFBusiness Staff in Business Strategy, Industry
Scott Brothers Global and Restonic Mattress Corporation will be continuing their successful partnership, thanks to a newly inked partnership contract. The brands began working together in 2018 with the launch of Scott Living by Restonic mattresses and later Drew & Jonathan Home mattresses.
Scott Living by Drew & Jonathan™, founded by Drew and Jonathan Scott, is a home and lifestyle brand that expresses the brothers’ values: family, quality, and trust. With an emphasis on comfort and support, the brothers have worked closely with product experts at Restonic to design better sleep systems through cooling technology, body-conforming support systems and patented components.
Since launch, the collaboration has yielded positive results on retail floors, a strong indicator of the buying power of the brothers’ loyal fan base.
“As an 85-year-old brand – and winners of multiple consumer-voted awards – we bring a lot of trust to our partnership with SBG,” said Laurie Tokarz, president Restonic. “We’re grateful Drew and Jonathan see the value of trust equity in the marketplace.”
“Our mutual focus on strategic growth has created a roadmap that shows a strong and profitable horizon as we begin to emerge from these challenging economic times.”
“Our partnership with Restonic is extremely collaborative throughout the design process, and it’s so rewarding to know our combined expertise allows us to create products focused on improving people’s health through better sleep,” said Jonathan Scott.
To celebrate five years of partnership, the brands are introducing a Scott Living by Restonic Anniversary Collection. It’s designed to position a restful and rejuvenating sleep which is at the heart of a strong and healthy life, while being available at an economical price. Adjustable base friendly, the mattresses are available in multiple comfort choices with a starting price of $799(Q).
“At Scott Brothers Global, we’re always working to improve the lives of our customers by creating products driven by our brand’s values. We’re lucky to share this goal with Restonic, who, like us, value the power of a strong brand story.”
“Throughout our partnership, Restonic has encouraged us to collaborate on everything from mattress design to storytelling to ensure a seamless customer journey,” added Drew Scott.
“In our fifth year working with Scott Brothers Global, our winning strategy has been primed through bigger market share and increased average unit selling prices,” said Bob Sherman, Visionary Sleep. “The new Anniversary Collection, which debuted at Vegas Market is already performing well on retail floors.”
“By improving conversions, profits, and overall customer satisfaction, we live by the belief that our retailers’ success is our success.”
With a nod to SBG’s successful licensing program, Restonic will be showcasing the Scott Living mattress collection in Hooker Furnishings’ HMI Group High Point showroom at 220 Elm. HMI Group is SBG’s licensing partner for bedroom and dining room furniture. The collection will be available for viewing during pre-market and market.