Daily News
From Home Furnishing Business
Legends Takes Next Step in Expansion into Whole Home Arena
March 16,
2023 by HFBusiness Staff in Business Strategy, Industry 
Last year, Legends announced their Vietnam mattress factory was being turned into an upholstery factory and it’s now ramped up to full capacity. The Upholstery category will be a major focus for the company with supplying both proprietary products for the big box retailers and top selling inline product for all other customers.
This is the next step of Legends expansion into the whole home arena. Sam Curtis, SVP of Products, and Matt Sorensen, VP of Sales, have spent extensive time overseas to bring top performing, curated collections of both stationery and motion upholstery to present for the first time in their new 30,000sq ft showroom in Plaza Suites, 3rd Floor, 308, at the upcoming High Point Market next month.
The stationary upholstery is built in house where they pour their own specialized foam for maximum comfort and build their own frames of CNC-Cut, high quality engineered and solid hardwoods for maximum support and longevity. Italian-Made, CNC machines are used to create this unique process of engineering the upholstery.
For motion, they’ve contracted with top motion upholstery manufactures so the quality, styling and features will be unmatched by the competition.
“This is such an exciting time for Legends. With us expanding our footprint in the furniture industry, upholstery will be a main driver in our future with us supplying something for everyone’s home” said Chris Dockter, CEO of Legends.
Last year, Legends announced their Vietnam mattress factory was being turned into an upholstery factory and it’s now ramped up to full capacity. The Upholstery category will be a major focus for the company with supplying both proprietary products for the big box retailers and top selling inline product for all other customers. This is the next step of Legends expansion into the whole home arena.