Daily News
From Home Furnishing Business
Armen Living Announces Promotion to National Sales Manager
March 7,
2023 by HFBusiness Staff in Business Strategy, Industry 
Contemporary lifestyle brand Armen Living announces the promotion of industry veteran, Reb Nicholson, to National Sales Manager.
Nicholson, who will report to Lee Honigsfeld, VP of Sales and Marketing, has continued to excel within his roles at Armen Living and originally started out as a sales rep before being promoted to East Coast Sales Manager and now to their National Sales Manager.
Honigsfeld says of Reb Nicholson, “Reb fits in great with the core values we have at Armen Living. We are excited to promote him to National Sales Manager and his vast experience, contacts and connections will help to ensure Armen Living’s continued growth and achievement of new heights.”
With over 35 years of success in the home furnishings industry, Nicholson has a strong work ethic and an exceptional sales and sales management background and has worked with leading brands including Classic Home, The Lane Company, Chromcraft, Stoneville, Magnussen Home, The Powell Company and Designmaster.
Nicholson shares, “I am delighted to join the talented management team of Armen Living! Armen Living has been one of the fastest-growing companies in the industry and is poised to continue that growth by offering well-designed, quality contemporary products for indoor and outdoor. I can’t wait to see our customers at Premarket and High Point Market and tour them throughout our expansive IHFC showroom H721.”
Nicholson’s role as National Sales Manager will direct and support over 20 reps from all across the country, as well as traveling extensively to see the Top 100 retailers, open new accounts as well as see to expansion of key accounts within their trade and hospitality clientele.
Honigsfeld further shared, “With the success, we saw at the recent Las Vegas Market we have seen a huge uptake in new business from our newest arrivals, and we have opened three times more new accounts with requests for presentations on custom programs from a variety of designer, trade and retail customers.”
Armen Living will be open during Premarket (March 20-21) and during High Point Market (April 22-26) in their newly expanded 4,000-square-foot showroom located within the IHFC Building, 7th floor, Hamilton Wing, Space H-721 (201 E Commerce Ave, High Point).