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From Home Furnishing Business
Salt Life, Lifestyle Brand of Delta Apparel, Entering Home Furnishings
March 5,
2023 by HFBusiness Staff in Business Strategy, Industry 
Delta Apparel, Inc., a provider of core activewear, lifestyle apparel, and on-demand digital print strategies, today announced that Salt Life, its aspirational lifestyle brand, will expand its product line to include its first home furnishings collection – Salt Life Home.
The new collection will be developed and marketed via a license agreement with Magnussen Home, a furniture designer and manufacturer, and offer consumers across the country a wide array of coastal-inspired products for living, dining, entertainment, office, sleep and other home spaces.
Robert W. Humphreys, chairman and CEO of Delta Apparel, Inc., commented, “We are thrilled to see Salt Life continue to diversify its product line and enter the growing, multi-billion-dollar home goods market.”
“We see home goods as a dynamic addition to the current Salt Life license portfolio including branded restaurants and beverages. As our license portfolio expands over time, we expect the royalty income generated to serve as another significant revenue channel for Salt Life along with branded retail, eCommerce, and wholesale.”
Jeff Stillwell, Salt Life’s president, further commented, “Salt Life’s brand recognition continues to grow across the United States and internationally, and we constantly look to create ways for consumers to connect with Salt Life’s unique ocean aesthetic.”
“Expanding into home goods has been on our radar for some time now and we are extremely excited about our collaboration with the Magnussen team on the Salt Life Home collection and the opportunity it gives us to complement our existing line with a substantial new product category.”
The Salt Life Home collection will range from relaxed, breezy linens to sturdy wooden furniture, and provide the comfort of coastal living in designs to fit a variety of home styles. Salt Life’s consumer-favorite beach apparel serves as an inspiration for the collection, which will feature textures and patterns reminiscent of seaside views and colors ranging from soothing neutrals to bold splashes of ocean blue and sunset red.
Whether shoppers are looking for a complete living room set or simply seeking a coastal accent piece to complement their existing interiors, Salt Life Home will offer price points to meet a wide range of consumer needs and style preferences from casual to contemporary.
According to BusinessWire, the Salt Life Home Collection plans to launch next year.