Daily News
From Home Furnishing Business
Ashley Furniture HomeStore Opens Location in Western Africa
March 5,
2023 by HFBusiness Staff in Business Strategy, Industry 
On Feb. 22, Ashley Furniture HomeStore in Accra, Ghana celebrated the soft opening of its new 1,500 sq. m. showroom.
The new store is owned and operated by KITEA Ghana Ltd.; this location is the first Ashley Furniture HomeStore in Ghana as well as in Western Africa. The Accra store will employ approximately 15 people.
Ashley Furniture HomeStore, the largest retail furniture store brand in North America and one of the world’s best-selling home furnishing brands, has more than 1,100 locations worldwide.
“We look forward to offering a wide variety of home furnishings to this market at exceptional values while providing the best customer service in the industry,” Khalid Belhabib stated, on behalf of owners Othman Benkirane and Amin Benkirane.
“This new store allows us to be closer to our customers and provide a world class experience for our guests. Ashley HomeStore is a brand name that people have come to trust. This trust has led to its growth to one of the world’s best-selling home furnishing brands.”
The store’s interior architectural design includes beautiful room settings, unique finishes and exceptional furniture. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art.
Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.