Malouf Home™ Supports Educational Campaigns in March

March 2, 2023  by HFBusiness Staff in Business Strategy, Industry   

Malouf Home™ Brand Manager Ashlee Willes spoke to the intent behind the customer-focused campaigns. "Sleep is an integral part of our life, and we know the impact being well rested can have on your overall lifestyle,” Willes said.

“National Sleep Awareness Month is a great opportunity for us to continue educating end consumers on why sleep is important. It’s also an opportunity to show how Malouf™ products stand out and contribute to the greater good."

Highlighting sustainability and products that create a positive impact, like those that have been third-party verified, is a great way to target consumers.

Willes added, “Seventy five percent of millennials say they consider sustainability when purchasing. When retailers carry Malouf products in their stores, it's a great opportunity to engage with customers who care about sustainability and are looking for products that do more."

To become a Certified B Corporation®, a company must demonstrate high social and environmental performance in multiple areas: governance, workers, community, environment, and customers.

Malouf™ is the largest B Corp™ in Utah and one of only several bedding and furniture companies to receive the certification.

To partner with Malouf™ or learn about its products and capabilities, contact a sales representative at 800-517-7179 or sales@maloufhome.com