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From Home Furnishing Business
MLILY USA Provides Heavy Duty Bed Base in High Demand
February 28,
2023 by HFBusiness Staff in Business Strategy, Industry 
When MLILY USA introduced its first heavy-duty, easy-to-assemble bed base last summer, the company bet on increasing consumer demand for high quality and best value as inflation continued to climb. They were right as sales of the platform base have far exceeded expectations, said company officials.
With the rate of sale triple what was expected, the company is moving quickly to replenish inventory of the platform bed base that hit retail six months ago. At a velocity price point, the base can help retailers drive traffic by offering a quality, durable product that also solves the most common issues consumers have with assembly and bedroom storage.
Designed for no-tool assembly, the heavy-duty bed frame is made of durable steel with a 2,000-pound weight capacity. The platform foundation eliminates the need for a box spring and offers ample under-bed storage space.
It features rounded corners for safety, multiple support legs to ensure stability, and non-slip tape to keep the mattress in place. Offered in Twin, Twin XL, Full, Queen, King, and California King sizes.
“We want retailers to know we hear you, and we see the challenges you face,” said Mlily Executive Vice President Glenn Kobylarczyk.
“Starting now, we are rolling out aggressive promotions across our top-selling mattresses and other products such as the value bed base that’s been a huge home run.”
Mlily will offer other promotions and new products at the upcoming High Point Market, April 21-26, in space 1-542, first floor of Plaza Suites.