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From Home Furnishing Business
Bedding Industries of America Expands Presence at JCPenney
February 28,
2023 by HFBusiness Staff in Business Strategy, Industry 
Leading mattress manufacturer, Bedding Industries of America (BIA), has expanded its presence at JCPenney, doubling the number of retail stores carrying it products to 258, and adding six Eclipse branded mattresses to the four Fieldcrest models already carried by the retailer.
The six mattresses being added to the program are from the Empower and Evolve collections and are available in firm, plush and pillowtop models.
“The collaboration with JCPenney has been wonderful. The sustainably sourced Fieldcrest series has been popular with their customers leading to the expansion of our program both in store and online,” said Stuart Carlitz, CEO of BIA.
“I am particularly pleased that we have also been able to work with our domestic licensees and our company operated plants to deliver nationwide capability to this top retailer.”
The Empower and Evolve mattresses are part of a hybrid series of six mattresses that conform to the body, eliminate motion transfer and are adjustable-base friendly. All products in the collection also feature a 10-year warranty.
The Fieldcrest Casual and Luxury collections feature GOTS-certified organic wool and cotton, all-natural Talalay latex and recycled steel coils, and a mattress cover that is treated with the company’s Eclipse Guard™ botanical antimicrobial treatment.
The collections are a result of an exclusive partnership between BIA and the Iconix Brand Group Inc. Bedding Industries of America has been making mattresses since 1866 and owns three factories in New Jersey, Chicago and Southern California.
These factories, along with its licensee plants, allow BIA to service the entire United States and more than 100 other countries. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under 11 brands – Chittenden & Eastman, Eclipse, Eastman House, Fieldcrest, Ernest Hemingway, Harvest, Lifetime, Millbrook Beds, Natural Dreams, Velika and Van Vorst.
A well-established leader in the bedding industry, Bedding Industries of America designs products crafted with high-quality components, including latex, memory foam, gel, and eco-friendly materials such as cotton and wool. The company holds several patents that deliver superb support throughout the product line. For additional information, visit beddingindustriesofamerica.com.