Pure Salt Interiors and Pottery Barn Team Up for Rug Launch

February 24, 2023  by HFBusiness Staff in Business Strategy, Industry   

Launching Feb. 24 exclusively on PotteryBarn.com, the Pure Salt for Pottery Barn Collection features 10 designs in various colorways, ranging in size from 2’6”x8’ runners x full-size 10’x14’ and even 6’-8’ round. Prices range from $299 to $6,099.

“Pottery Barn has always represented exceptional quality and value. Their products are a natural fit for the Pure Salt aesthetic and have been a go-to for our design projects for years.” comments Leigh Lincoln, co-founder, Pure Salt.

“We are thrilled to partner with them on this unique collection of rugs that further connects our brands and celebrate our shared commitment to creating products of exceptional quality, classic design, and fresh aesthetics. With a range of unique jutes, innovating wool blends, and 100% linen staples, these rugs are expertly crafted to wear well as they age, looking and feeling better throughout the years.”

Aly Morford, co-founder of Pure Sale continued, “When designing for Pottery Barn, we wanted to create timeless rugs that lay the foundation for life’s best moments. This collection is inspired by coastal retreats, from relaxed beaches to classic seascapes, imbuing the natural beauty and sense of calm these environments bring us into your home through each handmade rug.”

“With a robust collection that combines earthy and natural roots with classic and elevated aesthetics, we created a line that feels both of-the-moment and effortlessly timeless—from two-toned boucle to jutes with scalloped border details and wool blends with statement stitching there is a rug for every taste and every home.”

About The Designs
Alanya — Enjoy the organic beauty of the Alanya Collection. Made of hand-woven, 100% natural hand-carded wool, this design celebrates the juxtaposition of textures. From a nubby boucle that feels delightful underfoot to a practical flat-weave border that’s made with undyed wool, it’s a celebration of the many forms of its materials.

Caseres — The Caseres Collection is brimming with hand-crafted appeal. Featuring several dusty neutral colors and classic hand-woven stitched stripes, this wool flatweave is a practical classic that you’ll have for years to come. Durable and stylish it’s built to handle the hustle and bustle of family living.

Corfu — Enjoy the look of history with the durability of new fibers, the Corfu Collection features both. A wool flatweave topped with a simple hand-woven stitching technique adds just the right amount of detail to ground a space. The neutral ivory and antiqued color palette fits in with many different aesthetics and works well as a layering piece.

Lycia — If you’re looking for better basics, look no further than the Lycia Collection. Made of the most beautiful wool and hand-woven to create stunning variation in the loops and textured boucle, it’s a cozy addition to a bedroom or home office. Thanks to the quality construction, it’s a staple that looks at home almost anywhere.

Matira — The beauty of natural colors and texture are on display in the Matira Collection. Made of 100 percent jute and finished with an imperfect hand-stitched technique, it enhances the organic feel of the warp and weft in the rug. Details like the striped pattern and the blending of the hues all highlight the artistry of the craftsperson.

Navagio — The timeless appeal of jute is at the forefront of the Navagio Collection. They feature a Nepalese knotted construction that uses a loop pile and cut pile to create a sophisticated stripe pattern. The blending of textures and the simplicity of stripes makes it easy to work this rug into neutral or colorful home designs.

Palma — The natural beauty of jute is on display in the Palma Collection. Each rug features the stunning variations that can be found in a 100-percent jute hand-woven construction. With some lines added for movement, it’s a decidedly modern design choice with some serious staying power.

Parikia — Scalloped edges lend to the organic beauty of the Parikia Collection. Crafted of jute, this seemingly traditional rug creates a modern design that pairs well with everything. Available in round options, this rug thrives in high traffic areas and features a low profile that brings a casual vibe to any space.

Tavira — Lend softness and texture to bare floors with the Tavira Collection. Made from 100-percent linen and hand-woven for beautiful details and variations, these styles are meant for layering and warmth. Its neutral hue makes it a design chameleon, while the quality construction ensures it’s built to last.

Pure Salt was founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt began as a design studio and has evolved into a national lifestyle brand leading the conversation on design that is both stylish and functional with their extensive work in residential design and through their eponymous Pure Salt Shoppe launched in 2019.

The Design Studio and Shoppe reflect the Pure Salt ethos: great design begins with a fresh and clean palette, quality furnishings, artisan textiles, layered neutrals, and nature-inspired decorative accessories. In six short years, the brand has built a celebrity clientele, cultivated a highly-engaged social media community with 590k followers @puresaltinteriors.

The Newport Beach, California-based company is in the midst of another growth chapter as it expands the business to include a trade program, collaborations, licenses, and hospitality.