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From Home Furnishing Business
Bedding Industries of America Expands International Presence Again
February 21,
2023 by HFBusiness Staff in Business Strategy, Industry
Bedding Industries of America (BIA) is again expanding its international presence, this time with the signing of Arpitech Ltd., the largest mattress manufacturer in Sri Lanka. The company becomes the 83rd global licensee for BIA.
Arpitech is a vertically integrated manufacturer that has been serving consumers in the region for more than 40 years. The company has the capacity to produce 10,000 units per week from its two plants, has 30 of its own retail stores in the country and distributes to more than 1,000 stores in the region, where they plan to grow the Eclipse brand.
“We are pleased to welcome Arpitech to the BIA family. They have a wonderful reputation in Asia for quality and service, as well as being a very innovative and efficient manufacturer. The Asian market continues to have a strong desire for quality U.S. brands, so we are enthusiastic about the potential for the growth of our brand with this partnership,” said Stuart Carlitz, CEO of BIA.
“Through this licensing agreement, we decided to start by manufacturing the tried-and-true Eclipse brand due to its reputable presence in India,” said Shaminda Yaddehige, chief operating officer for Arpitech.
“We wanted a product that already has great success worldwide and gives our people a quality product with a great reputation. We know and respect Stuart and his team, and we are looking forward to developing our relationship to incorporate more of Bedding Industries of America’s well-known brands.”