IKEA Collaborates with Marimekko for New BASTUA Collection

February 13, 2023  by HFBusiness Staff in Business Strategy, Industry   

Self-care rituals and Nordic sauna were a starting point for the collection, and it is designed to be embraced whether you are enjoying time by the lake over warm summer months or winding down after a long day with your favorite self-care rituals.

“Collaborating with Marimekko was a natural choice for IKEA as we are both committed to enabling a better everyday life at home, and with the BASTUA collection, it begins with focusing on wellness first,” says Henrik Most, creative leader at IKEA.

“The collaboration encapsulates the sensations of endless summers and the simple and aesthetic beauty of Nordic nature in furniture and accessories for the home.”  

The BASTUA collection spotlights the bold and beautiful patterns reflective of nature and the environment of sauna and marks the first time that Marimekko designs a set of prints exclusively for a brand collaboration. Marimekko’s mission is to empower people to be happy as they are and bring joy to their everyday lives through bold prints and colors.

One of the focal point prints is inspired by the large, decorative rhubarb leaves that sometimes grow next to sauna buildings in Finland and is displayed on many items including the iconic FRAKTA bag. 

“Capturing the essence of Marimekko’s Finnish roots and its connection to the historic origins of sauna culture was a fundamental part of the design journey and the creation of the BASTUA prints,” says Rebekka Bay, creative director at Marimekko.

“Marimekko is committed to bringing joy to the everyday lives of people with its bold prints and designs, and we are excited to see this to come true in collaboration with IKEA,” she adds.

The collection consists of a variety of items ranging from furniture, glassware, and textiles with the vibrant prints.

The robes, towels and the first-ever sauna bucket are items one would traditionally use when enjoying a sauna, while the other items are encouraged to be used before or after a sauna ritual whether it’s enjoying a light meal, a cushiony soft seat to feel more grounded, and ways to create a calmer atmosphere. 

The BASTUA collection also comprises of items inspired by Nordic furniture design. The classic side table complimented with the versatile and coordinated trays and glassware in the collection let you add a spark of Nordic joy to your everyday snacks – wherever you choose to enjoy them.

It’s a clever feature as the BASTUA tray fits perfectly on top of the side table. The collection also features a bench which is perfect for moments of solitude and is equal parts sturdy and stylish. 

“Nordic furniture design has always been characterized by clean lines and simple constructions that focus on function” says Mikael Axelsson, designer at IKEA. “The BASTUA side table is my take on this heritage as it is made of birch veneer and with a high edge that keeps things in place.”

The BASTUA collection will be launched in all IKEA markets including IKEA US stores and IKEA-USA.com this March 2023 and will be sold while supplies last.