Henglin Home Announces Plans to Expand in North America

February 1, 2023  by HFBusiness Staff in Business Strategy, Industry   

Henglin Home Furnishings is a Chinese producer and exporter most well-known for its success and shipping volume of office chair products. Annie Lu, president of Henglin Home Asia upholstered division, explained, “We are a vertically integrated manufacturing giant employing 8,000 people worldwide with finished goods and raw material production facilities in China and Vietnam.”

“We produce our mechanisms, plastic components, wooden panels, and foam. Our product assortment includes office seating and furniture, massage chairs, accessories, and upholstered furniture, including motion. We are excited about Todd and the team building our presence in North America.”

A furniture industry veteran, Evans said, “This is an incredible opportunity. Henglin is a respected company focused on quality and innovative upholstered furniture products. Our plan for North America is to concentrate on motion, functional modular stationary, and accent seating.”

“Our new product line, merchandised specifically with the U.S. and Canadian consumers in mind, will fill voids in the industry. Design concepts are in the works, and I’m ready for our future retail partners to experience the value and quality that Henglin Home will deliver.”

Evans says the company plans to debut the North American upholstery line at the September 2023 High Point Pre-Market.

“I’m looking forward to collaborating with retailers and meeting some in Vietnam to review products over the next few months. Expert designers and engineers with Henglin Home construct top-notch ideas and products,” explained Ruff Thomas.

“They own over one thousand patents, and from a process and manufacturing perspective, they do things the right way.”

With over 40 years of furniture industry experience between the two, Evans and Thomas have also brought on board Donna Holcomb as the company’s customer care manager.

“Donna helps raise the level of expectation because of her experience and relationships with retailers. She understands their service needs and works hard to keep them informed,” explained Evans. “Her role will be integral as we build the company here in the U.S.”

“Henglin is ready to go direct to the North American customer base. We believe this is the right time and the right leadership. We know that with our manufacturing and design expertise, our products will be successful there.”

“The team heading it up is strong and ready to make Henglin Home a well-known, reliable partner in North America,” explained Jianglin Wang, chairman/president of the company.

The team is in the process of setting up a North American office in Oxford, Mississippi. A new one million square foot state-of-the-art production facility in Vietnam will complete in early March that will be dedicated to upholstery manufacturing for U.S. and Canadian orders.

Henglin currently occupies showrooms at Cologne, Canton, and Shanghai furniture shows. The location of the High Point showroom will be announced later.