Daily News
From Home Furnishing Business
Interior Design Firm Launches Online Marketplace of Curated Projects
February 1,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Dan Mazzarini, owner and creative director of BHDM Design - bi-coastal interior design firm - announces the launch of ARCHIVE by Dan Mazzarini. ARCHIVE is an online marketplace of curated home products and lifestyle content that Mazzarini has sourced from his repertoire of diverse projects.
The platform highlights home decor that honors a variety of aesthetics beyond Mazzarini’s personal style. It is created for consumers who are passionate about design and appreciate the guidance of a professional. ARCHIVE provides an e-commerce shopping experience, spotlighting well-known heritage labels and talented artisans.
“After 20 years of building brands across hospitality, home, fashion, cosmetics, and more, I am beyond thrilled to bring my personal designs, ideas, tips, tricks, and favorite essentials directly to your home,” said Dan Mazzarini.
“While hiring a designer may be a luxury, everyone should have access to beautiful things. Born in Chicago and raised in Pittsburgh, I’m very Midwestern-minded when it comes to value and believe that the most expensive thing does not necessarily equate to the best thing. This is why we aim to educate and encourage consumers about the best products out there for every space,” he added.
ARCHIVE will be formatted as a “blogazine,” featuring trend-inspired roundups, educational ‘how to’ videos, home tours, artist and artisan spotlights, and more, all of which speak to Mazzarini’s elevated, yet approachable style.
For those looking to shop beautiful things at every price point - from $9 to $9,000 - ARCHIVE will provide Mazzarini’s pre-approved designer favorites, sourced from over 1,500 different retailers.
“ARCHIVE will not only showcase a curated collection of beautiful pieces at multiple price points but also help people cut through the noise and visual clutter of the flourishing home market,” said Mazzarini.
“People’s homes will always be an important expression of who they are, so I’m excited to share my design ideas and guidance with a broad audience who want to be inspired about how to make their lives more beautiful with space-improving details,” Mazzarini added.
For more information on how to shop at home, for the home, please visit https://www.archivebydm.com/ and follow @ARCHIVEbyDanMazzarini on Instagram.