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From Home Furnishing Business
Pottery Barn Teen Announces Collaboration with Environmental Foundation
January 29,
2023 by HFBusiness Staff in Business Strategy, Industry 
Pottery Barn Teen, portfolio brand of Williams-Sonoma, Inc., announced a collaboration with leading nonprofit environmental organization, the Surfrider Foundation. Since 1984, the Surfrider Foundation has been working to protect and preserve the world’s ocean, waves and beaches for all people through a powerful activist network.
What started as a group of surfers that came together to protect the beaches in Malibu, California, has grown into one of the largest coastal protection groups in the world. The organization’s focus of reducing plastic pollution, protecting the ocean’s ecosystems, and improving beach conditions for coastal preservation all highlight the Surfrider Foundation’s dedication to sustainability.
With sustainability as a shared focus, Pottery Barn Teen and the Surfrider Foundation created a coastal-inspired collection of textiles, rugs and décor with eco-minded materials that are 100% sustainably sourced which is now available exclusively at Pottery Barn Teen.
“When approaching collaborations, we look for partners that share our core values and are standouts in their field. The Surfrider Foundation is extremely well respected for its ocean preservation and sustainability efforts,” said Jennifer Kellor, president, Pottery Barn Teen.
“We joined forces to create a coastal-inspired collection that celebrates the ocean’s natural beauty and makes an impact, using recycled and eco-minded materials.”
Eco-minded materials used in designing this collection include organic, recycled and sustainably sourced resources. Bedding in the collaboration is 100% organic, certified to the Global Organic Textile Standard (GOTS) and meets strict social and environmental standards.
The collaboration rug is crafted from recycled plastic, derived from old fishnets to decrease ocean pollution and re-imagined into a bold blue and white pattern. The wood décor, including the wall art, uses sun-bleached, sustainably sourced wood, lessening the environmental impact with responsibly harvested materials.
"Pottery Barn Teen’s new Surfrider collaboration is a great manifestation of the beauty and inspiration provided by the ocean and an equally important reminder that we must all make an effort to protect the sea and resources we treasure," said the Surfrider Foundation’s CEO, Dr. Chad Nelsen.
“We are grateful for Pottery Barn Teen’s ongoing sustainability initiatives and commitment to supporting Surfrider’s ocean conservation efforts.”
To learn more about the collection and how to make a difference with the Surfrider Foundation, visit www.pbteen.com/surfrider. Join the conversation on social media with @potterybarnteen and @surfrider.