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From Home Furnishing Business
Serta Simmons Announces Updates to Key Lines Unveiling at Las Vegas Market
January 19,
2023 by HFBusiness Staff in Business Strategy, Industry 
Included in those lines on display will be the next generation of Serta’s iComfort® line, Serta iComfortECOTM, as well as the improved Serta Perfect Sleeper® collection, at more accessible price points. In addition, SSB announced that it will be unveiling updates to its Beautyrest Harmony® collection later this year.
“At SSB, we have a rich history in innovation,” said Shelley Huff, CEO of SSB. “This includes serving sleepers with high-value products offering industry-leading performance across a wide range of price tiers."
"The collections we are launching this year across Serta and Beautyrest further build on this heritage, delivering a strong value proposition as well as feature sets that sleepers have been asking for, such as the integration of more sustainable materials.”
Serta iComfortECO, which is scheduled to launch to sleepers beginning in April 2023, features the comfort, support and cooling Serta iComfort is known for while incorporating more sustainable materials. Available in quilted hybrid, smooth hybrid, and all-foam constructions.
Serta’s new Perfect Sleeper national collection, available in innerspring and smooth hybrid constructions, will also launch beginning this spring and offers more accessible price point; across the line, suggested pricing will range from $599 – $1,299, zoned support at every price level, breathable foam layers, and cool-to-the-touch cover, and on-trend design.
“Sleepers have trusted the Serta brand to deliver our trademark comfort for more than 90 years and we have long stood for providing significant value across price points,” said Laura Brewick, president, Serta.
“Our latest iteration of iComfort builds on the collection’s performance legacy and marries the latest in support and comfort with sustainability, while Serta Perfect Sleeper will bring the line to a wide range of sleepers through more accessible pricing.”
On the heels of the successful relaunch of Beautyrest Black®, SSB will be updating and expanding its Harmony® collection later this year further building on the sustainable aspects of the current line.
Serta iComfortECO and Serta Perfect Sleeper will be on display at the Winter Las Vegas Furniture Market in Suite B1265, a Serta-dedicated showroom.
In addition, SSB will be showcasing the latest Beautyrest collections, including Beautyrest Black®, as well as recent launches from Tuft & Needle in the adjacent Suite B1201.