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From Home Furnishing Business
D’LIFE Home Will Open 20 New Showrooms in South India by End of Year
January 18,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
D'LIFE Home Interiors is in the process of achieving 20 showrooms in South India by the end of the current financial year.
Having completed expansions in Kerala, Karnataka and Tamil Nadu, D'LIFE has already started setting up its own showrooms in Hyderabad and Visakhapatnam. Through this network of branches, promoters are confident in providing the best products and services to the middle-class and upper-middle-class segment of apartment and villa owners in India.
Started in a small way in Kochi, Kerala, in 2004, D'LIFE Home Interiors has grown rapidly into one of the most sought-after interior firms thanks to its obsession for perfection and commitment to client satisfaction.
In recent years, there has been an increase of VC-backed companies providing customized modular furniture solutions. While all these companies are trying to capture the market share from the unorganized sector through the use of technology, there have been problems and thus creating unsatisfied customers.
D'LIFE is following a unique path that aims at customer satisfaction through personalized products and services. Proper design and execution can be ensured only by the efforts of experienced manpower.
Joby Mathew, managing director, D'LIFE Home Interiors, says, "Unlike many similar companies in India, D'LIFE has its own network of branches, factory and execution team to do the main woodwork and ensuring quality and finish.”
“Personal care, attention to detail and quick execution is the key to customer satisfaction, and we are highly successful in it at all the locations." The company has an impressive portfolio of completed projects ranging from residential space through whole dwelling refurbishments to commercial projects.
D'LIFE has two factories with a total area of 1,25,000 sq. ft, in 5 acres. The state-of-the-art production facilities are equipped with German and Italian machinery and employ German design and production techniques.
They undergo periodic improvements to meet modern furnishing trends. Almost 80 percent of the raw materials used in the factory are imported from brands located in Germany, Italy, Switzerland, Austria, Malaysia and Indonesia, ensuring world-class quality and finish to the company's creations.
"Being a profit-making company for several years, using its own fund for expansions in a calculated manner, we are confident of reaching all India within a couple of years," said Joby Mathew.
There is further scope for expansion in the South-Indian market, especially in Karnataka and Telangana. But as of now the focus of the company is on ensuring the best customer experiences through innovative systems and durable products. Also, there are several other cities within India to implement the D'LIFE way of doing things.