Daily News
From Home Furnishing Business
Wondersign and Furniture First Partner to Give Members Exclusive Benefits
January 15,
2023 by HFBusiness Staff in Business Strategy, Industry 
Wondersign, a catalog data syndication company and Furniture First, a national furniture and bedding buying group have partnered up. Group members will benefit from exclusive rates and early access.
Furniture First’s 235 retail members across the nation now have access to exclusive discounts on in-store and online catalog data syndication. Wondersign’s software platform lets them manage all their catalogs, pricing, and real-time inventory (where available from the vendor) in one easy-to-use system.
Retailers save hours updating product data, pricing, and manually loading inventory. From this platform, retailers then push fully priced catalogs to all their kiosks, sales tablets, their POS systems, and their website, all completely automated.
Instead of trying to be a ‘jack of all trades,’ Wondersign looks for tools retailers deem useful and integrates with them.
“We’re very excited to introduce our partner and integration ecosystem for Furniture First,” says Andy Reinhard, CEO of Wondersign. “Furniture First Retailers will benefit from native integrations with vendors such as R&A Marketing (for e-commerce websites), Podium (for SMS automation), and PROFITsystems (for Kiosk-to-POS order push and live inventory), to name only a few.”
Wondersign offers fully managed catalogs from close to 100 brands in the furniture and bedding vertical. And more vendors are joining the platform continuously. Furniture Firsts’ exclusive white-label lines will be available through Wondersign in addition to the managed vendor and marketplace catalogs.
For Furniture First, adding Wondersign to the vendor partner line-up was a logical move, says Andrew Kauffman, Furniture First CEO.
“Our members waste a lot of time with (manual) product data curation. A lot of this labor is redundant. Wondersign’s product data is best-in-class and by making their platform more accessible to our members, they can focus on other areas of growth.”
Wondersign will be presenting as a sponsor at Furniture First’s Annual Symposium this May. For more information on the partnership, there is a dedicated landing page: wondersign.com/ff.