Daily News
From Home Furnishing Business
GhostBed Launches Collection with Venus Williams at Conn's HomePlus
January 11,
2023 by HFBusiness Staff in Business Strategy, Industry 
GhostBed, online mattress retailer and manufacturer of boxed beds, has launched its Venus Williams mattress collection at Conn’s HomePlus. The 13-inch all-foam Volley and 14-inch hybrid Serve models from the Venus Williams collection, which cater to the wholesale audience, is currently sold at all of Conn’s HomePlus 161 stores and available online at Conns.com.
Headquartered in The Woodlands, Texas, Conn’s HomePlus is a specialty retailer of home goods, including furniture, appliances, and consumer electronics. The company serves consumers through showrooms in 15 states across the Southern U.S. and online at Conns.com.
Over 3,500 employees strive to provide shoppers with key differentiators like national name brand products, next-day delivery and personalized payment options, including a flexible in-house credit program.
“As we continue to expand our product assortment at Conn’s, we are thrilled to offer our customers the Venus Williams mattress collection,” said Norm Miller, interim president and CEO, Conn’s HomePlus.
“At Conn’s, we are committed to elevating home life to home love, and that starts with high-quality products like those developed by GhostBed.”
“We are excited to add Conn’s to our growing list of Top 100 furniture retailers that are enjoying great success with the Venus Williams collection on their floors,” said Alan Hirschhorn, executive vice president, GhostBed.
“The performance story of these mattresses really resonates with consumers and retailers, who are seeing great traction with both our Venus Williams collection and our GhostBed brand.”
Designed to promote recovery, performance and health through its proprietary FIT layer, the Venus Williams collection was created to maximize recovery and performance through enhanced cooling technologies.
Each mattress features an eco-friendly cover made from recycled plastic bottles and GhostBed’s proprietary bio-foam layer – combining the comfort and cooling associated with GhostBed with the advanced sleep technology of far infrared.
With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sports. In addition to her athletic success, Williams parlayed her fine-tuned business acumen with her healthy competitive spirit into two successful design ventures: lifestyle and fashion-forward activewear brand EleVen by Venus Williams and full-service commercial and residential interior design firm V Starr.
Williams holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale.