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From Home Furnishing Business
HPMA Opens Search for Design Influencers Tour in Spring 2023
January 11,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
The High Point Market Authority (HPMA) opens its Spring 2023 search for the biannual Design Influencers Tour at High Point Market, organized in partnership with Esteem Media. To participate in the Spring Market tour, interior design-focused online influencers must apply by Feb. 17.
The heavily promoted Design Influencers Tour program will bring ten design influencers to High Point Market for a two-day tour of sponsoring showrooms during the April trade show. During each 45-minute tour, showroom visits offer an opportunity to learn about the exhibitor’s history, its brand positioning, and furnishings products.
In exchange for their participation, each influencer will promote tour sponsors via their online platforms—ranging from blogs to social media channels—by reporting on the products, personalities, and other experiences discovered at High Point Market.
“The Design Influencers Tour is a dynamic opportunity for online influencers,” says Tammy Nagem, president and CEO of the High Point Market Authority. “The tour at Market offers a unique platform for building content and for growing their influence in the home furnishings design space.”
“We are seeking strong candidates who are excited to promote High Point Market and our sponsor showrooms,” says Adam Japko, founder of Esteem Media and the Design Influencers Conference.
The tour will kick off on April 23 and conclude on April 24. To be considered, influencers must complete the submission form by 5 pm ET, Feb. 17.
Exhibitors interested in learning more about this program and its sponsorship opportunities may email marketing@highpointmarket.org. A limited number of tour sponsorships are available.