GhostBed, Cozzia to Debut Massaging Mattress at Vegas Market

January 8, 2023  by HFBusiness Staff in Business Strategy, Industry   

The Ghost Massage Bed Powered by Cozzia, which will be unveiled at this month’s Las Vegas Market, is built with unique air-cell mechanisms that offer a therapeutic massage targeting major pressure points, similar to the features in Cozzia’s signature massage chairs. The mattress has two individual massage pads that are independently remote-controlled, allowing two people the ability to enjoy their own customizable massages.

The two massage units feature six zones for the neck, shoulders, upper and lower back, glutes, and legs. Each unit has multiple pre-programmed modes for various therapeutic benefits, such as full body massage and stretching, in addition to a range of massage intensity.

GhostBed said separate massaging units allow individual sleepers the ability to experience a targeted or whole-body massage without any motion transfer, allowing each person an undisturbed sleep.

“While vibrating beds were popular decades ago, our mattress is completely different and offers the sleeper a massage with an incredible amount of control,” said Alan Hirschhorn, executive vice president of GhostBed. “We envision sleepers coming home from a stressful day or week, enjoying a spa-like massage in their home, and receiving an incomparable night’s sleep.”

The mattresses will retail for $2,999 in queen, and also is available in twin extra-long, king and California king.

Hirschhorn said the idea for the new mattress was hatched when he visited the Cozzia showroom during the High Point Market in 2021 and “experienced an amazing massage in one of their chairs.”

“Having had two back surgeries, I commented to Cozzia’s CEO Mark Holmes that it would be amazing if we could incorporate the Cozzia technology into a mattress. Mark immediately agreed, and the first-ever true massaging bed was born right then and there,” he explained

Early in the development process, Hirschhorn was concerned that a true massaging mattress would adversely affect the feel of the mattress and the quality of the sleep. These concerns evaporated when the first prototype was tested by industry experts fourteen months later. He said they all voiced surprise when they realized the ultra-comfortable, premium mattress they were testing also contained the added feature of massage.

“Cozzia’s air cell technology allows us to incorporate our therapeutic full body massage into a mattress, which is undetectable when the bed is powered off. This mattress offers the best of GhostBed comfort and quality combined with unrivaled Cozzia technology. It is truly the best of both worlds,” said Holmes.

Ghostbed’s Las Vegas Market showroom is space B-980 in the World Market Center.