Daily News
From Home Furnishing Business
West Elm Teams with Misha & Puff to Launch Kids Collection
January 4,
2023 by HFBusiness Staff in Business Strategy, Industry 
Retailer West Elm has teamed up with artisanal fashion brand Misha & Puff to launch a collection of furniture, textiles and accessories for kids.
The 12-piece collection, which features retail price points of $34 to $799, is available exclusively online.
Misha & Puff founder Anna Wallack collaborated with the West Elm Kids design team in creating items intended to last for generations, similar to the heirloom quality designs synonymous with the fashion house. Pieces from the Misha & Puff for West Elm Kids collections celebrate a modern color palette and embrace cozy, gender-neutral hues. The curated assortment evokes vintage charm and pairs bright textiles with warm wicker accessories and furniture.
“This collection is very near to my heart, showcasing signature Misha & Puff prints and colors and capturing the essence of the brand. Marrying vintage inspiration with contemporary styling, these are timeless pieces made to integrate into your existing decor and unique style,” Wallack said.
Key items include the ABC Felted Wall Art ($125), the Geometric Shag Rug ($399, $799), the Patchwork Triangle Quilt ($119, $169, $199) and the Rattan Headboard ($399, $449).
The collection is available exclusively at westelm.com/mishaandpuff.
West Elm is a unit of Williams-Sonoma Inc., which also owns the Pottery Barn, Pottery Barn Kids, Williams-Sonoma Home, Mark & Graham and Rejuvenation brands.