Daily News
From Home Furnishing Business
Corsicana Mattress Co. Realigns Leadership Team to Support Growth Plan
January 3,
2023 by HFBusiness Staff in Business Strategy, Industry 
Corsicana Mattress Company has realigned its sales leadership team to better support its growth objectives, adding new senior talent and new and expanded roles for five other executives.
Mike Juoni has been named senior vice president of commercial operations and will address market opportunities with a concentration on creating the infrastructure and support systems necessary for success across multiple channels.
He has more than two decades of sales management experience in the industry, most recently as vice president of sales for the independent channel at SSB. He has provided oversight of large retail-focused sales organizations and led multiple bedding manufacturing facilities and franchising organizations.
“Mike’s industry experience, ranging from the delivery truck and retail sales to operations and sales team leadership, helps make him uniquely suited to help drive the refreshed vision for Corsicana,” said Eric Rhea, chief executive officer of Corsicana.
“There’s a lot of cool, start-up energy at Corsicana now, coupled with the benefit of 50 years of legacy brands, efficient operational history, and a national footprint,” Juoni said in relating why he was attracted to the newly created position.
“I love the entrepreneurial spirit that infuses the organization, and that management is nimble enough to react very quickly to effectively support our retail partners. Corsicana has a wonderful legacy of top-notch service, and great quality products at tremendous values. I’m excited about the opportunity to rekindle and support that legacy while building something that in a lot of ways is entirely new.”
Jennifer Corio joins Corsicana as vice president of key accounts and will focus on dealers with both national and regional footprints. She brings 16 years of industry experience to her new role, including managing large, prolific retail accounts, sales teams, and territories, beginning her career at Serta as a sales representative and later moving to Restonic as a regional sales manager.
Most recently she served as senior director of sales at foam manufacturer FXI where she focused on both eCommerce and brick-and-mortar distribution channels.
As part of the realignment of the veteran sales team, vice president Kevin Mitchell will assume responsibility for national accounts, while Vice President Tom Fiorello will continue to lead all independent retail channels.
Vice President Rebecca Hewitt will lead the hospitality channel, while Vice President Scott Miller is assuming responsibility for alternative channels, including the military, rental and buying groups. Senior director - digital Dorothy Schiller will continue to oversee the fast-growing digital channel.
“The realignment of our commercial channels and key sales leaders is just one of the many positive changes we are making to improve our business and how we service our customers,” said Rhea. “We are moving very talented people into the right roles to support our objectives and grow the business sensibly.”