Daily News
From Home Furnishing Business
Martin Furniture Creates New Position to Complement Ecommerce Division
December 21,
2022 by HFBusiness Staff in Business Strategy, Industry 
Cheryl Whyers has been hired to lead a newly developed sales channel as eBusiness and Retail eCommerce Manager for Martin Furniture. Cheryl is a Digital Marketing and eCommerce Sales executive with over 20 years of experience in B2C, D2C and B2B, and she is extremely passionate in all aspects of the Internet.
Dee Maas, vice president of retail sales and marketing at Martin Furniture commented, "We are very excited to have Cheryl join our team. Her expertise in all things digital will be a great asset for us and for our retail partners."
Cheryl was formerly senior vice president of eBusiness Development at The Highlands Group and was responsible for developing the newly created eCommerce Sales and Digital Marketing division for that company.
Gil Martin, the founder, and CEO of Martin Furniture added, “We had the good fortune to work with Cheryl in the past at The Highlands Group. She helped us in our entry into ecommerce and marketing in the past and can now help with our ebusiness as well as developing and defining our marketing standards.”
Prior to joining The Highlands Group, Cheryl held various eCommerce management positions and during this time, she received the prestigious Web Marketing Association's Corporate Standards of Excellence award for Swingline.com.
Cheryl’s personal passions are SCUBA diving in waters around the world and riding her motorcycle on the Chicago Tri-State Area Rustic Roads. She also loves downtime camping with her husband and friends.
Martin Furniture is a manufacturer of Office, Media, and Accent Furniture.