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From Home Furnishing Business
IKEA Gift Cards Are More Widely Available Thanks to Blackhawk Network
December 20,
2022 by HFBusiness Staff in Business Strategy, Industry 
Just in time for the holiday shopping season, Blackhawk Network, a leader in global branded payments, has partnered with IKEA U.S. to bring the furniture and home brand’s gift cards to third-party retailers for the first time. IKEA gift cards are now available at GiftCards.com, GiftCardMall.com and other select stores and retailers across the country.
The new distribution expands on the existing partnership with IKEA and Blackhawk Network, which powers the purchase of gift cards on IKEA-USA.com.
“Gift cards are consistently one of the most popular holiday gifts every year, but they are particularly appealing to shoppers this year as an economically resilient option that allows gift-givers the flexibility to load whatever funds fit their budget,” said Brett Narlinger, head of global commerce, Blackhawk Network.
“Now is a crucial time for brands to have a robust gift card program that offers a streamlined experience and maximizes visibility. We’re thrilled to be able to bring IKEA gift cards to Blackhawk’s distribution partners as yet another in-demand option for shoppers just in time for the holidays.”
In its new 2022 Holiday Forecast, Blackhawk Network anticipates a strong year for gift card sales. According to the report, shoppers expect to spend nearly half (46%) of their holiday budget on gift cards driving an 18% increase in gift card spend this year compared to last year.
"We're excited to be able to provide an easier and more convenient way to make IKEA gift cards accessible to many people,” said John Schafer, IKEA Business Leader. “This is just the beginning of creating a better way for customers to shop and engage with us both within and outside the four walls of our stores.”
“Our partnership with Blackhawk will allow us to expand our reach in markets where we may not have a physical location and drive traffic online. It's great to launch this program during the holiday season where so many of our customers are creating a better life at home for their family and friends."
IKEA gift cards are available in increments of $5–$1,000 and can be redeemed online or in stores across the US. IKEA gift cards join Blackhawk’s portfolio of gift card partners connecting with over 300 million consumers a day across all channels.
Blackhawk’s proven best practices, including merchandising, marketing, promotions and end-to-end support services simplify program management and help maximize gift card program sales for retail card partners.