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From Home Furnishing Business
China’s International Furniture Fair Provides Response to Challenges and Changes
December 20,
2022 by HFBusiness Staff in Business Strategy, Industry 
The 51st CIFF – China International Furniture Fair will provide a response to the major changes and new challenges at play in the global furniture market, creating a new business model to conceive and manage a major international exhibition event.
The 51st CIFF Guangzhou 2023 will take place in two phases, reorganized by product sector in the new exhibition concept and layout.
The first phase, between 18–21 March, is dedicated to the living space. The Home Furniture sector will showcase the latest home furnishing products from Chinese and international companies. There will be an area dedicated to companies offering OEM/ODM services and one-stop solutions required by international buyers, once again underlining CIFF's role as a link between furniture manufacturing and global markets.
The second phase, from 28 to 31 March, will feature Office and Commercial Space, the world's largest trade fair dedicated to the office, exhibiting workplace systems and seating, trends and solutions in the smart office, as well as public, school, healthcare, and for meeting the needs of older people.
At the same time, CIFM/interzum Guangzhou 2023 will host Chinese and international brands presenting innovative technologies, machinery, materials, surfaces, and components essential for the increasingly innovative and intelligent development of the furniture industry.
Under the heading 'Design trend, global trade, entire supply chain', CIFF will promote companies and products of interest to both the fast-developing domestic market and ever-increasing export demands, organizing a large number of design exhibitions, seminars, and conferences that will enrich the fair with high cultural content, as well as B2B meetings and matchmaking activities both at the fair and online.
The integration between the traditional trade fair event and online activities is enshrined in ‘8+365’, a significant project launched by CIFF in 2022 that has enabled international buyers to meet virtually with Chinese manufacturers, creating business relationships that would otherwise be impossible during a period characterized by the impossibility of travelling and meeting physically.
In 2023, ‘8+365’ will be developed and enriched by meetings and negotiations, finally held in person over the eight days of the 51st CIFF Guangzhou. The service will be available online 365 days a year for the buyers, importers, distributors, e-commerce companies, and important decision makers such as designers and buying groups from the main international furniture markets.
An online matching platform is being launched on the CIFF website that will receive specific requests from international buyers. These requests will be processed by CIFF's export-oriented exhibitors, effectively creating a business relationship facilitated and supported by CIFF itself.
Thus, there are great expectations for the 51st CIFF Guangzhou 2023 to find answers to new market needs, understand furnishing trends, and seize business opportunities at the global level. For more information on CIFF please visit: www.ciff.furniture.