Daily News
From Home Furnishing Business
Therapedic Credits Consistency for Its 65 Years of Success
December 12,
2022 by HFBusiness Staff in Business Strategy, Industry 
Consistency is the hallmark of the success enjoyed by Therapedic for the past 65 years, according to its management team. “Slow and steady wins the race” is the mantra Therapedic Board Chairman Norman Rosenblatt has preached to its group of licensees and the corporate management team.
“We’ve been a beacon of consistency in an ever-changing sea of change,” said Gerry Borreggine, president/CEO of the group. “Brands have come and gone during that time, but we’ve held serve.”
“Therapedic originally positioned itself to be the mattress brand alternative to the market leader, and we’ve further established and developed that position over the past several decades.”
That consistency is reflected in the management and make-up of the group. Multiple licensees have been with the group for over 60 years. Rosenblatt has been on the board or served as its chairman for almost 40 years.
Borreggine has been its president for 20 years, and Vice President of Brand Relations Susan Mathes has been with the company for 13 years. That consistency and the unwavering support of its board and chairman have given the group a sense of stability that is projected to its retail base.
“In the past 10 years, Therapedic has outpaced the industry’s growth. In that time, we’ve only had one down year,” said Borreggine. “Each licensee has been an important part of our growth.” Currently the group has over 50 licensees, with 10 operating in the U.S.
Recently the group added two licenses in Ohio and Tennessee. “It’s a diverse group,” said Susan Mathes. “And that diversity helps us maintain our innovation of new products and new product designs, such as our best-selling Bravura hybrid line.”
One of the licensees helped develop the new Immunity line which offers the highest content copper mattress on the market, featuring copper infused into both the fabric cover and the foam. This unique copper story helps Therapedic retailers to market healthy and safe sleep benefits to consumers.
The brand will unveil its first sustainability story with the debut of Sustaina™, a line that will tout a more efficient use of steel and recyclability.
Therapedic will show these products and others at the January Winter Market in Las Vegas in space B-946.