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From Home Furnishing Business
Pottery Barn Partners with International Celebrity for Launch into India
December 11,
2022 by HFBusiness Staff in Business Strategy, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., announced a global partnership with the international celebrity, Deepika Padukone. The actor, entrepreneur and philanthropist, has been signed as a brand ambassador to promote Pottery Barn’s international expansion.
The expansion began with the launch of potterybarn.in in July and the opening of the company’s first retail location in September in Delhi, India. As a brand ambassador for Pottery Barn, Padukone will also work closely with the brand to co-create a collection.
“I’ve always been fascinated with spaces and my passion for interior design is no secret!” said Deepika Padukone. “I am therefore thrilled to be collaborating with global home furnishing leader Pottery Barn and look forward to creating timeless pieces together!”
“We are excited to partner with global icon Deepika Padukone,” said Monica Bhargava, Pottery Barn chief design officer. “Deepika’s passion for home design and timeless sense of style resonate with Pottery Barn fans worldwide.”
Bhargava continued, “—and through our collaboration launching in 2023, customers will have the opportunity to bring Pottery Barn’s coveted designs infused with Deepika’s signature style into their own homes.”
Pottery Barn is known for sustainability, service and providing products that are crafted to last. From helping to restore forests to creating healthier homes, the brand is on a mission to design products that make a difference at home and beyond.
To date, the brand offers a range of responsibly made products that are good for people and good for the planet—from Fair Trade Certified™ craftmanship, recycled materials, responsibly sourced cotton, to wood furniture collections that are FSC®-certified (Forest Stewardship Council) supporting forest ecosystems worldwide.
Pottery Barn also offers customers complimentary Design Crew services comprised of a dedicated team of interior design experts. The Design Crew helps answer style questions and assists customers in bringing their home projects to life via one-on-one design sessions in-store or virtually at home.
This Design Crew service will be offered in the new Pottery Barn retail location in Delhi, India. To learn more about the Design Crew, visit potterybarn.in/design-crew.
For up-to-date information on Pottery Barn in India, follow along on social media:
https://www.instagram.com/potterybarn_india