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From Home Furnishing Business

Hartley Italia Has Partnered with ICRO Coatings for Wood Finish Systems

December 7, 2022  by HFBusiness Staff in Business Strategy, Designer Weekly, Industry   

Hartley Italia - based in the Charlotte, North Carolina area is a family-owned collaboration of experts specializing in supplying Italian wood finish solutions, technical support, and training to the US market.

The Hartley Italia program provides a transition into wood finish technologies with a focus on value-added services and calibrated customer support.

"After extensive research partnering with ICRO Coatings provides our US partners and end users the newest sustainable green wood finish technologies available which are proven, easy to use and deliver sustainable environmental alignment with our own ESG operating principles," says Stefanie Hart, managing partner Hartley Italia.

ICRO Coatings – "Coating with Innovation" -  based in Bergamo, Italy, is a manufacturer of wood finishes operating two state-of the-art automated manufacturing facilities in Northern Italy. Family owned and in business for over 70 years ICRO Coatings distributes its portfolio of wood finish technologies in over 45 countries.

The latest ICRO technology breakthrough is to develop a method for calculating the carbon footprint for paint products for furniture, kitchens, car interiors, and wood substrates in participation with the Italian carbon footprint program.

"The ICRO team is excited to partner with the Hartley Italia to introduce the entire range of the ICRO product line and technology to the North American market. This includes the entire line-up of Green Guard certified, bio-based waterborne and solvent based 1K and 2K polyurethanes that provide proven green alternatives that are safer and easy to use," stated ICRO President & CEO Andrea Moltrasio.