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Avi Brosh Introduces Palihouse West Hollywood with Customized Design

December 7, 2022  by HFBusiness Staff in Business Strategy, Designer Weekly, Industry   

A reincarnation and reimagination of the brand's very first hotel, the new Palihouse West Hollywood features 95 guest rooms, two signature dining destinations, a guest-only swimming pool and lounge, and Palisociety's unique, irreverent take on luxury boutique hospitality, inside and out.

"Bringing this hotel to life has been an inspired journey many years in the making," said Brosh. "We've taken our vision from the past 15 years and put it into a flagship representation of Palisociety. It's a hotel that feels like home, where the design is eye-catching and nuanced at the same time, where every small detail plays an important role in place-setting, and where our innkeeper-style approach to travel and hospitality is elevated for the LA landscape.”

“Los Angeles is where we started, where we remain and where we hope to continue to grow, and this hotel is the beacon of our collection in and around the city and beyond."

The new Palihouse West Hollywood welcomes guests with the brand's signature California quirky sensibility blended with an elevated, European-influenced style that feels highly customized and unpredictably charming.

One of the hotel's design highlights is the indoor/outdoor Pool Lounge, tucked away on the second floor with guest-only access. Walls clad in lattice painted a rich, deep green form a stylish walkway into a living room-style area featuring a complimentary lemonade and candy bar and indoor seating.

En route through the space to the outdoor pool area guests will find an intimate and private pool deck dotted with striped furniture, lush landscaping, a mix and match of statues and furniture, and a secluded feel, far removed from the bustling city scene that surrounds it down below.

As with all Palihouse hotels, Palihouse West Hollywood's 95 guest rooms are spacious and pied a terre-inspired, ranging in size from 330 square feet to 660 square feet. An earthy palette of rusts, orange, deep greens and wood tones and textures are mixed with bespoke details and custom features throughout.

Well-appointed bathrooms are a beautiful display of mahogany wood, detailed tilework, and custom vanities. Each room is thoughtfully equipped with Smeg mini refrigerators, Nespresso coffee machines, Bellino fine linens and Diptyque bath amenities.

Palisociety's signature custom mini bar boasts full-size bottles of select liquors, gourmet snacks and curated beauty and wellness essentials alongside cocktail shakers and bar tools for mixing the perfect drink at your leisure.

Ever since its debut in early 2008, Brosh's proprietor-driven vision of hospitality has taken its roots from the innkeepers of days past. Where the owner not only held the keys to a hotel, but held the entirety of its experience, in his creative and physical hands.

Brosh, who is not a classically trained interior designer, believes in treating each hotel like its own neighborhood focal point and works from there to curate, design and develop an experience that is not only highly personalized to the city it calls home, but to his unique impression of luxury hospitality – one rooted in community, comfort, inspiration and a very hands-on approach to every facet and detail.

The new Palihouse West Hollywood is now open. For more information, please visit www.palisociety.com or @palisociety.