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From Home Furnishing Business
LoveSac and Anti-Social Social Club Get Together To Share A Bundle
December 1,
2022 by HFBusiness Staff in Business Strategy, Industry 
Lovesac, the omnichannel home brand, has partnered with Los Angeles-based streetwear brand Anti-Social Social Club to bring an exclusive holiday collaboration to U.S. consumers.
Available on Dec. 3, the Lovesac x Anti-Social Social Club bundle features a custom hoodie, a t-shirt, a Lovesac Sac Cover, and Sac Insert.
The limited edition Lovesac Sac Cover features an exclusive bright pink camouflage print designed by the streetwear brand. The bundle includes a matching hoodie and t-shirt, built to stand out or blend in, depending on what the holidays have in store.
The custom Sac is available in both the SuperSac and CitySac sizes, to fit in anywhere. The hoodies, t-shirts and Sacs will be available both through the bundle deal and sold separately while supplies last.
"On the heels of a successful NYFW for the Lovesac brand, this unique collaboration builds on the experience of Lovesac as a lifestyle brand—in and out of the home. We celebrate the artistry and aesthetic embodied by high fashion and street style," said Shawn Nelson, Lovesac founder and CEO.
"Similar to Lovesac, the Anti-Social Social Club prioritizes the customer by pairing high quality products with bold design. We are excited to partner with a streetwear brand of this caliber to bring culturally relevant style into homes this holiday season," said Nelson.
The Lovesac x Anti-Social Social Club Sac Covers are made from a soft yet durable velvet that is machine washable. In addition, Sac Inserts come with a lifetime guarantee and are filled with a proprietary blend of recycled material called Durafoam offering an unmatched cloud-like comfort experience which is built to last a lifetime. Price points for the bundles will range from $989 to $1,339.
"At Anti-Social Social Club, we are constantly thinking of ways to enhance our brand platform and reach new audiences interested in our core values. By partnering with Lovesac, we can take that focus to the next level, encouraging brand fans to elevate their looks with our new casual yet bold camouflage print.”
“Made from sustainably sourced cotton and backed by the incredibly high durability standards Lovesac is known for, this collaboration provides consumers with a special bundle offering - the perfect mix of streetwear fashion and home design," said the Head of Marketing with Anti-Social Social Club.
This limited edition custom bundle will be sold exclusively at antisocialsocialclub.com while supplies last.