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From Home Furnishing Business
The Transformer Table is ‘Instagram Famous’ After 130 Million Views
November 29,
2022 by HFBusiness Staff in Business Strategy, Industry 
The Transformer Table has become the most watched product review on Instagram with over 130 million views. Their modular dining furniture, which features six different length options, are space-savers that will fit well in any space - big or small.
Transformer Table is a modular furniture company based in Canada that makes home furnishings that are more than meets the eye. Last September, Instagram creator Rasha Abdel Reda (@mynameisrasha) posted a simple video showcasing her expandable dining table & bench, and the internet couldn't get enough. https://www.instagram.com/reel/CiF2H2EoqVy/
This social media post was viewed by over 130M people and shared worldwide by various other accounts, combining to 300M views across platforms. To put that into perspective, a Super Bowl commercial typically gets 106M views, and it costs $6.5M for just 30 seconds.
The Transformer Table video was shot on an iPhone in Rasha's dining room, costing virtually nothing to create, and is worth an impressive $14.3M in media value.
The post is the most viewed product video of all time on the platform, the clip has also had a positive effect on Transformer Table. Their sales have tripled, and they also took the opportunity to expand to over 35 new markets around the world. The aftermath of this viral phenomenon is a case study for the books.
So, how did such a straightforward video go so viral? The answer lies in the furniture piece that was revealed. This company makes furniture like none other – their signature product, the Transformer Table, is a solid wood extendable table that starts off as small as 18" and can extend up to 10 ft long in seconds.
Transformer Table is one of the fastest-growing furniture companies in the world right now, and this is just another piece of the puzzle to their success story – a story that has been unraveling since 2016.
When a relative got a new apartment - with little room to lounge or hang out with friends – the six friends who started the Transformer Table brand decided to create versatile pieces of furniture to fit any home.
Transformer Table became one of Canada's most funded Kickstarter campaigns ever, with thousands of supporters eager to introduce the innovative table into their homes.
Artem Kuzmichev, chief of media at Transformer Table: "How we got here is simple - a lot of sleepless nights, trial & error. Determination, hard work and a good team always pays off."
Since the brand's founding, Transformer Table has gone above and beyond to provide customers with quality furniture pieces. With some simple maneuvering, this clever piece of furniture can easily double in size to accommodate your needs.
Last but not least, to mark the occasion, a brand-new product is making its grand debut to complete this legendary line of transforming furniture. #EatTogether like space is no issue!