Daily News
From Home Furnishing Business
West Elm Kids Launches Second Collection with Sarah Sherman Samuel
November 26,
2022 by HFBusiness Staff in Business Strategy, Industry 
West Elm, global design company and brand of Williams-Sonoma, Inc., announced an expansion of the collaboration with designer Sarah Sherman Samuel. Their new collection features 33 holiday-inspired products that build on the partnership debut in Spring 2022.
Items being added to the collaboration include textiles and decorative accessories offering a broad assortment in punchy gender-neutral colors. Sherman Samuel sought inspiration for the holiday-themed items from The Nutcracker and worked with the West Elm Kids design team.
“I absolutely adore this collection, my second with West Elm Kids. I’ve included my love of patterns, pom-poms and a playful palette which is just perfect for the holidays at home with my kiddos,” said Sarah Sherman Samuel.
“Whether we are baking cookies in our pajamas, or preparing for the season with our Advent Calendar, I know we will be extra merry.”
“With each collaboration, she always impresses with her unique perspective and fun ideas inspired by raising her children. We are thrilled to continue the partnership and can’t wait for our customers to welcome these products into their homes.”
The collection's campaign was shot at Sarah’s home in Michigan, alongside her husband and two children. Key items include the Circus Play Tent ($249), the Sphere Floor Lamp ($349), the Sphere Table Lamp ($249), the Advent Calendar ($100) and the Nutcracker Sheets ($70-$130).
For more information about the collaboration, please visit: westelm.com/sarahshermansamuel.
Sarah Sherman Samuel + West Elm Kids is also available in Canada: westelm.ca/shop/collaborations/sarah-sherman-samuel.