Daily News
From Home Furnishing Business
Mother Ruggers, A Washable Rug Company, Born Out of Innovative Engineering
November 26,
2022 by HFBusiness Staff in Business Strategy, Industry 
Stormy Simon, past president of Overstock.com, has partnered with Turkish manufacturer and designer Ayse Yildirim to introduce Mother Ruggers, a washable luxury rug company. Founded in late 2021, Mother Ruggers are woven rug collections with innovative engineering to create machine-washable area rugs.
With permanent showrooms at Showplace at High Point Market in North Carolina, and World Market Center in Las Vegas, the brand's full collection is available for purchase at www.motherruggers.com.
Highlights include The Rugger, an anti-slip hybrid of a rug and a mat so it hugs your floor, and The Reversible, which must be seen to be believed. Rounding out the initial offerings are Ruggaroos, a line for kids, and Chennie Chic, where fashion, function, and feel meet at a fair price. Both of those can be found at www.wayfair.com.
Simon, co-founder and CEO of Mother Ruggers, grew Overstock.com to a $2B giant and earned numerous distinctions for customer service including ranking in the top 4 AMEX/National Retail Federation Customer Choice Awards.
Under her guidance, Overstock was also named to Forbes' list of "America's 100 Most Trustworthy Companies." Simon, along with Yildirim, a fine art designer and textile expert, have combined their respective talents to disrupt the market.
"I am proud to say that there are no other rugs like this on the US market. Utilizing my skill and knowledge as a third-generation textile artisan, I've blended the most advanced, proprietary textile engineering with creative design to craft the most unique, special rugs," said Co-Founder and Chief Designer, Ayse Yildirim.
Between the two founders, their wholesale distribution company, Orlena LLC, has a streamlined operational model.
"What makes our company special is that there is no middleman - we control the process from thread to doorstep," stated Simon. "Which allows us to offer Mother Ruggers to consumers at a reasonable price point," added Yildirim.
Orlena LLC., the wholesale mother company of Mother Ruggers, distributes rugs, pillows, and textiles exclusively from their boutique manufacturing facility in Turkey.
To learn more and purchase, visit www.motherruggers.com