Brown Jordan Launches Flagship Showroom in The New York Design Center

November 20, 2022  by HFBusiness Staff in Business Strategy, Industry   

It celebrates its history while introducing new colorways available through the showroom. Visitors will be able to experience Brown Jordan’s wide range of cutting-edge designs, fabrics, and finishes at the new location.

“With the opening of our new showroom at the New York Design Center, Brown Jordan officially plants a flag firmly into the epicenter of the design industry,” said Brown Jordan CEO Gene Moriarty. “This marks the beginning of Brown Jordan’s biggest and brightest chapter in our almost 80-year history.” 

Moriatry continued, “We’re not only offering never before seen exclusive interpretations of our iconic designs, but over the next several months, we will begin rolling out multiple new collection introductions and expanding our list of best-in-class design partners.  Brown Jordan has always been at the forefront of outdoor luxury, and that message is about to get a whole lot louder.”

Designed by Barbara Reimelt of The Ninetynine Group, whose design approach delivers brand visual presentations that collate brand stories with real-world opportunities, the showroom is a fully immersive experience that infuses imagination, creativity and the unexpected. 

“I like to create environments that speak to the sensibility of the products to bring consistency in the messaging of the design and brand ethos,” said Reimelt. “Here, my main inspiration for the showroom design stemmed from the beautifully curved lines of the Walter Lamb Chair.”

“With a total of twelve different collections featured throughout the showroom, it was important to create spaces within that felt like distinct cocoons for each of the collections without impeding the movement throughout,” continued Reimelt.

“The flow of the showroom intentionally creates an invisible guide that allows you to experience the spaces in a way that seamlessly propels you from one to the next.”

The showroom celebrates Brown Jordan’s almost 80 years as America’s premier purveyor of luxury outdoor furniture, setting the standard with iconic, award-winning designs found at prestigious locations including The White House, The Ritz Hotel in Paris, The Breakers Hotel in Palm Beach, and the Smithsonian Museum. 

In honor of the opening, exclusive designs are offered throughout the new space by many of the brand’s legendary design collaborators including Walter Lamb, Richard Frinier, and John Caldwell in addition to recent award-winning collections by Ann Marie Vering and Toan Nguyen. A museum-like display showcases the “First Chair Ever Made,” Morning Glory created in 1945 in Pasadena, California.