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From Home Furnishing Business
Kaiyo Releases Second Annual Trend Report Highlighting The Rise of Secondhand
November 20,
2022 by HFBusiness Staff in Business Strategy, Industry 
Kaiyo, a full-service marketplace for pre-loved furniture and a more sustainable planet, released its second annual Trend Report. Kaiyo's 2022 Trend Report includes customer data, community insights, key market trends, and findings highlighting the continued rise of secondhand.
Featuring commentary from Kaiyo's CEO, Alpay Koralturk surrounding the industry at large, the report additionally uncovers 2023 design trend predictions from Kaiyo customers and interior design experts Lale Boz (@laleboz; @normalnyc), Jason Saft (@stagedtosellhome), and Tommy Lei (@mybelonging).
"Kaiyo was founded eight years ago with the mission to make great furniture accessible to everyone and sustainable for our planet. Our homes are the foundation of a balanced life, and in today's world, a comfortable space feels more crucial than ever," said Alpay Koralturk, CEO and founder of Kaiyo.
“Our community-powered marketplace makes beautiful spaces a reality for all by making it easy to rehome pre-loved furniture," Koralturk continued.
"While great furniture is timeless, trends evolve each year, providing insights into changing tastes and behaviors. We're excited to share a deeper look at the last year on Kaiyo for our 2022 Trend Report."
Kaiyo's 2022 Home Trend Report Highlights Include:
Inflation, supply chain issues, sustainability, and convenience are factors helping to drive consumer demand for secondhand. 50% of sellers sell their furniture to make a more sustainable choice, while 60% of buyers choose to shop secondhand for a great deal.
An average living room set (one sofa, one coffee table, one side table, one lamp, one rug) furnished with secondhand pieces instead of “Fast Furniture” offsets a total of 173 kg of C02 which is the equivalent of saving 19.5 gallons of gasoline from being used.
Do not underestimate the influence of TikTok on any kind of trend, including furniture trends. Searches for Restoration Hardware’s cult loved Cloud Couch on Kaiyo increased over 2000% YoY after #cloudcouch trended on TikTok with over 104.1 million views. Similarly, Anthropologie’s Primrose Mirror was an influencer favorite. On TikTok, #primrosemirror received over 14.3 million views, and searches rose 664% from the previous year.
Furniture is viewed as an investment. Trusted brands like West Elm, CB2, Article, Herman Miller, and Tov retained their value the most in 2022. Internationally iconic brands like Vitra (+81%) and BB Italia (+30%), plus American brands catering to younger, trend-driven audiences like Tov (+46%) and Urban Outfitters (+32%) increased in value when sold on Kaiyo.
The 2023 design trend predictions from design experts and Kaiyo customers Lale Boz, Jason Saft, and Tommy Lei include, that specialty vintage pieces will be highly sought after, and the idea of heirloom furniture will encourage a more circular economy.
Design appetites will change from all-neutral styles like farmhouse and modern to more vibrant, exciting hues. Pops of bright, saturated jewel tones will be a prevalent theme in home furnishings and art, as will organic shapes and materials, like amorphous forms that embrace messiness and modernist curves that break the rules of predictability and allow a space to feel dynamic, multidimensional, and close to nature.
By growing to new markets and making it fast and convenient to buy or sell secondhand furniture, Kaiyo hopes to drive participation in the circular economy. Additionally, Kaiyo's first-of-its-kind feature, Instant Offer, launched earlier this year giving consumers the opportunity to sell furniture they no longer have space for and receive immediate gratification once their item has been picked up.
To view the full trend report and learn more about Kaiyo, please visit kaiyo.com and follow their Instagram @getkaiyo.