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Lenzing Group Achieves First-Place in “Hot Button Ranking” of Canopy
November 22,
2022 by HFBusiness Staff in Business Strategy, Industry 
Lenzing – The Lenzing Group, the world’s leading supplier of sustainably produced specialty fibers, achieved first place in the “Hot Button Ranking” of the Canadian non-profit organization Canopy, thus confirming its role in the areas of sustainability and responsible wood and pulp sourcing.
In this ranking, which receives a lot of attention in the textile and apparel industry, Canopy evaluates the world’s 34 largest producers of cellulosic fibers in terms of their sustainable wood and pulp sourcing, their efforts regarding the use of alternative raw materials and their achievements in the protection of ancient and endangered forests.
Resource preservation is a key element of Lenzing’s corporate strategy and at the core of its innovation agenda. The sustainable production of TENCEL™, VEOCEL™ and LENZING™ ECOVERO™ branded specialty fibers is based on these principles.
“We are very pleased that the steps we are taking at the Lenzing Group to continuously improve and find solutions to the most pressing problems of our time are being seen and honored,” said Robert van de Kerkhof, chief commercial officer fiber of the Lenzing Group.
“We are working hard to make our industries even more sustainable and to drive the transformation of the textile business model from linear to circular. Further efforts from the entire industry are needed for this transformation to take place,” van de Kerkhof said.
With its REFIBRA™ and Eco Cycle technologies, Lenzing offers solutions for transforming the textile and nonwovens industries and are driving the industry toward a full circular economy by striving to give waste a new life in all aspects of its core business and developing circular solutions together with potential partners inside and outside the current value chain.
A milestone on this path is the cooperation with the Swedish pulp producer Södra. The two global market leaders, who have been proactively promoting the circular economy in the fashion industry for many years, are joining forces to give the topic a further boost and make a decisive contribution to solving the global textile waste problem by making fibers from post-consumer textiles.
By 2025, the company plans to enter further partnerships with 25 key supply chain companies, which again exemplifies Lenzing’s ambitious path in climate protection and the circular economy.