Daily News
From Home Furnishing Business
Lovesac Teams with Disney+ on Launch of Disenchanted
November 16,
2022 by HFBusiness Staff in Business Strategy, Industry 
Lovesac, the omni-channel home brand, celebrates the continuation of its collaboration with Disney on the launch of Disenchanted, the sequel to the film, Enchanted, streaming on Disney+ starting Nov. 18 (Disney+ subscription required, must be 18+ to subscribe).
The merging of these two brands extends beyond one viewing experience - offering consumers a seat to their favorite titles through innovative StealthTech audio technology during the holidays and all year long.
In addition to bringing Lovesac StealthTech to the Disenchanted red carpet this month, opportunities for consumers to experience unique Disney+ streaming and StealthTech product demos will continue in Lovesac showrooms and Best Buy shop-in-shop locations.
In 2022, Lovesac and Disney+ collaborated to elevate at-home movie watching and bring a variety of content to life - including consumer sweepstakes and custom products inspired by Chip n' Dale: Rescue Rangers and Hocus Pocus 2.
"Lovesac has loved collaborating with Disney+ this year. Our brands share a passion for creativity and innovating at-home streaming - it's truly a perfect pairing. The launch of Disenchanted gives us yet another opportunity to showcase the impact of the StealthTech Sound + Charge System, bringing memorable musical experiences to consumers,” said Lovesac Founder and CEO, Shawn Nelson.
“Our products are perfect for inspiring at-home movie nights with family and friends, especially during the holiday season. We continue to work in tandem to ensure viewers can have unique experiences with the most anticipated films of the year in the comfort of their living rooms."
Lovesac's innovative StealthTech Sound + Charge System is seamlessly integrated and hidden inside the endlessly adaptable Sactionals platform, delivering an audio experience you can hear and feel, but can't see.
This first-of-its-kind system features both immersive surround sound by Harman Kardon and wireless phone charging, offering consumers a truly cinematic experience from the comfort of their living room this holiday season with Disenchanted.
Customers can visit their local Lovesac showroom and select Best Buy locations to demo the immersive surround sound of Sactionals StealthTech + Sound Charge. Visit www.lovesac.com to learn more.