Delta Children and Baby Gap Tag Team for New Furniture and Baby Collection

November 10, 2022  by HFBusiness Staff in Business Strategy, Industry   

The new line, which is available now on gap.com, deltachildren.com and amazon.com, includes cribs and crib mattresses with accompanying crib bedding, as well as recliners, strollers, bassinets, and swaddles, with more categories coming soon.

The partnership between Delta Children and Gap leverages the strengths of both brands, with over 50 years of furniture brand experience from Delta and Gap's credibility in the kids and baby apparel space.

As the two companies enter the nursery furniture and baby gear categories for the first time together, they share a commitment to delivering high-quality, elevated, and versatile products to parents across the country.

The nursery collection consists of pieces including cribs, dressers, and a recliner. Featuring both classic and trending colors, the collection incorporates what today's parents are looking for in their nursery – safe, stylish, and functional furniture pieces that will grow with their children.

This collection also includes two crib mattresses – including a deluxe mattress made with plant-based soy foam – perfect to ensure a peaceful and healthy night's sleep for the little ones.

Designed for a generation of parents always on-the-go, the collaboration also introduces baby gear products like strollers, wagons, bassinets, and a play yard.

The Gap Kids furniture collection, to be launched in early 2023, consists of beds, table and chair sets, toy bins, kids' chairs and more. It features a variety of colors and is made from high-quality materials.

"We are excited to work with a such an exemplary and iconic brand to produce stylish and well-made products for kids to grow up in," said Joseph Shamie, president of Delta Children.

"Combining Gap's timeless style with our expansive expertise in the baby & kids' industry has allowed us to create a line of products that we know parents will love. Our new collection allows us to continue providing families with a diverse range of baby and kids products to meet their everchanging needs and evolving styles."

"We are excited to partner with Delta Children to introduce this new licensed category to our Baby Gap assortment," said Adrienne Gernand, managing director of international, global licensing and wholesale.

"This launch is an incredible opportunity to reach new addressable markets and connect more deeply with parents as they navigate early parenthood, furthering our commitment to growing Gap as a lifestyle brand that can deliver style for all stages in our customers' lives."