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From Home Furnishing Business
HomeRoots, E-commerce Platform, Announces Payments Powered by Balance
November 9,
2022 by HFBusiness Staff in Business Strategy, Industry 
HomeRoots, a B2B e-commerce furniture and home decor marketplace platform, announced that its payments solution will be powered by Balance, financing company for ecommerce. This partnership with Balance will allow HomeRoots’ customers to check out with terms at the click of a button.
HomeRoots’ online platform is a collection of furniture and home products from all over the world that are in stock and ready to ship to your store or customer at the click of a button. Their customers range from interior designers and hospitality projects to small and large e-commerce/brick and mortar retailers.
HomeRoots mission is to offer a large assortment of merchandise at competitive pricing and to make the B2B online shopping experience as easy as the B2C online shopping experience.
“B2B payments and net terms are a bottleneck to ecommerce growth. To truly grow in the digital space, merchants need to facilitate payments and financing for a wide variety of needs, across different channels,” said Bar Geron, co-founder and CEO of Balance.
“We love to work with industry leaders like HomeRoots that are committed to providing a quality B2B online shopping experience.”
According to a recent survey published by Balance, 53% of buyers stated that slow or lengthy approval for payment terms would be the top reason to change to another ecommerce site. Why? Trade credit via net terms is a standard in B2B purchasing.
But now more than ever, business buyers demand and deserve a quick and easy way to get terms straight from the checkout. By partnering with Balance, customers can pay online with flexible payment options that include Credit Card, ACH Bank Debit, and Wire.
“Balance allows us to bring the next evolution of flexible financing options to our customers” said Diane Narwid, V.P. of merchandising from HomeRoots.
“We established HomeRoots because we felt that there was a void in B2B competitive drop ship options that would deliver new and fashionable products to our customers quickly and easily. Balance is helping us continue on that journey by making the purchasing process easier and more flexible with multiple ways to finance each order. “
The partnership between HomeRoots and Balance will play a valuable role in allowing HomeRoots to be the go-to platform for the B2B online sales of furniture and home decor products.