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From Home Furnishing Business
Capel Rugs Introduces New Collections at High Point Fall Market
November 9,
2022 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry
Capel Rugs reported a successful showing at the High Point Market this Fall. They had plenty of buyers turn out to place orders for new designs as well as to secure their best sellers.
"We had a great show -- the best market we've had in years!" said Cameron Capel, president - sales and marketing for Capel Rugs. "All of our key buyers were there in person, and they were buying! It was a welcome development after having so many markets impacted by COVID.”
“The Zenith collection, which is new to our line but already in stock, was a hit, as was Bosphorus, which will start shipping early next year."
The Azari collection, a nine-rug traditional collection, is inspired by vintage Persian designs, Azari includes two patterns -- Isfahan and Keshan. These rugs may retail for $499 for a 5' x 8' size. Custom sizes also are available.
"Azari is a perfect synthesis of classic Persian styles, drawing on influences from all corners of this storied ancient empire, with the quality construction our customers have come to expect from Capel Rugs," Capel said. "Buyers gravitated toward the Keshan pattern (pictured here) from the collection."
At market, Capel Rugs also added five new patterns to its Avanti collection. The new patterns are Charlotte, Fiesta, Mahal, Serapi, and Kazak.
"Avanti remains a very strong performer at retail, so we continue to add new colors and patterns to expand the range of options for customers," Capel said.
In addition to these new rug designs, Capel Rugs also showcased a new custom program for select models in its Metropolis collection at market. Crafted from pure New Zealand wool, the machine-made Metropolis collection echoes the urban landscapes so many people love to call home. Five options are available: Mirage, in a Cream colorway; Skyline, in slate and cream; and Victoria, in indigo and oyster.
The rugs will be finished with serging yarns and production time will be three weeks.