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From Home Furnishing Business
Sattler Outdura Is Showing New Design Line at Interwoven in High Point
November 2,
2022 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Sattler Outdura, a division of The Sattler Group, Austria, is showing their new VIRAGE Design Line Collection of 100% solution-dyed acrylic fabrics at Interwoven in High Point, N.C., Nov. 13-16 (Space MST 505). There are four distinct fabric statements: BE BOLD, ESCAPE, DIGITAL and TRANQUIL. VIRAGE offers 176 jacquards, textured dobbies, and stripe selections that are designed for use outdoors or in.
At the recent Chicago Casual Market, the ICFA presented Outdura with the Design Excellence Award for Fabric for the Sherwood jacquard fabric from the VIRAGE ESCAPE Collection. Sherwood was hand drawn by Outdura’s senior designer for the casual furniture division, Mariia Elizarova. According to Elizarova, her vision for this fabric was to “allow enough space in the flowing botanical design to remind us of the importance of peace and calm in our lives.”
“We are so honored to have won the Design Excellence Award for Sherwood,” Elizarova reflected. “My goal in designing the VIRAGE Collection was to give our retailers, designers, and their customers a positive attitude collection that communicates creativity, courage, success, and the individuality that we are all searching for.”
The VIRAGE Design Line Collection consists of: BE BOLD which plays with the contrasts of patterns and textures; ESCAPE celebrates the neutrals and shades and surfaces found in nature; DIGITAL features vibrant shapes and colors, and TRANQUIL offers calm hues inspired by global waters.
All four fabric statements are available in a wide variety of base cloths and accent fabrics providing designers, retailers and consumers diverse color palettes and fabric groupings, yet also allowing the opportunity to combine selections to present a style statement.