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From Home Furnishing Business
Spring Air International Signs Western Region Manufacturer as Its Final U.S. Licensee
October 25,
2022 by HFBusiness Staff in Business Strategy, Industry
U.S. bedding manufacturer Spring Air International has signed Old West Mattress in Denver, a leading independent producer in the western region, as its final U.S. licensee, with the company handling sales and manufacturing in Colorado, New Mexico, and Kansas. The deal gives Spring Air 100-percent national coverage, with 13 domestic licensees serving customers coast to coast.
“This transaction solidifies Spring Air as the leading licensee network in the United States. No other brand has the ability to service retailers as we do, with as many factories, sales professionals, and distribution opportunities,” said Nick Bates, president of Spring Air.
“Old West is one of the most respected names in the country, so we are very pleased that they chose our group. They saw the value in our brands, product designs and innovation as a means to grow their business,” continued Bates.
Lester L. Mesner, CEO of Old West added, “We have made higher-end, luxury products a bigger part of our portfolio, and joined Spring Air because of the great work they have done in that segment of the business, particularly with Chattam & Wells.”
“The design and construction are excellent, but equally as important is the investment they have made in branding and marketing support for its licensees and our dealers.”
The deal with Old West follows closely on the deal of Spring Air signing Compass Bedding Products in Tallahassee, Florida to cover that state.